The Branding of Polaroid - Paperback
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by Paul Giambarba (Author)
How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.
Number of Pages: 146
Dimensions: 0.38 x 8.5 x 8.5 IN
Illustrated: Yes
Publication Date: September 15, 2014